1. Assess — Before a single rupee moves, someone from Gratify is on the ground talking to the people the programme is meant to serve.
Welcome to Gratify India Foundation
India's giving problem was never a shortage of good intentions. Companies write the cheques. Donors show up. What's been missing is proof, the uncomfortable, unglamorous work of showing exactly where the money went and what actually changed because of it.
Gratify was built to do that work first and talk about impact second. We'd rather be the foundation that under-promises on scale and over-delivers on evidence, than the other way around.
Discover Our Team
Five causes. One standard.
What We Do
Education
Education
We track whether a child who couldn't read a sentence in January can read one in December. Outcomes over optics.
Healthcare
Healthcare & Homecare
Consistent, dignified support for families managing everyday health needs, not a one-time camp photographed once and forgotten.
Environment
Environment
A sapling that dies in month two counted for nothing. We track survival, not just plantings.
Protection & Empowerment
Women & Child
A certificate ceremony isn't skilling, and a workshop isn't protection. We stay engaged long enough to see the follow-through.
Infrastructure
Rural Development
Infrastructure a press release can point to isn't the same as infrastructure a village still uses in year two. We check back.
Our Operating Standard
How We Work
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2. Design — Every programme starts with a number we're willing to be held to. If we can't define success upfront, we don't start.
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3. Execute — Vetted, on-ground partners, with real-time tracking. We don't disappear once the cheque clears.
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4. Document — Photos, field data, attendance logs, receipts. The unglamorous paper trail most CSR reporting skips.
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5. Report — The full report, not a highlight reel. If something underperformed against its own target, that's in there too.
The Reality of Giving
The Problem, in Context
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crMoved through Indian CSR budgets last year
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%Landed in just three sectors
₹34,908 crore moved through Indian CSR budgets last year. 75% of it landed in just three sectors. That's not a scandal, most of it was compliant, audited, entirely legal. It's just not the same as impact. That gap is where Gratify sits.
Frequently Asked Questions
Clear answers about our outcomes, reporting standard, and how to partner with Gratify.
Get in touch with usHow is this different from just giving to any registered NGO?
Every programme we run has a defined outcome before it starts and a full report after it ends, shared directly, not summarized in a newsletter.
We're exploring CSR partners for the first time, where do we start?
A short call. We'll map your CSR obligation under the Companies Act against causes that fit, no pressure to commit before you've seen how we report.
Can individuals get involved, or is this corporates-only?
Both. Our field programmes run on real people, not just funding.
Perspectives & Resources
